SEO (Search Engine Optimization) is the practice of improving a website to increase its visibility in unpaid search engine results (like Google or Bing). The goal is to attract more targeted organic traffic by ensuring search engines easily understand your content and consider it highly relevant to user queries
To rank higher, SEO efforts are typically broken down into four main categories
Creating high-quality, valuable content and optimizing individual pages with targeted keywords. This ensures your content directly matches what a user is searching for (search intent).
Improving website speed, mobile-friendliness, and site architecture. This helps search engine "spiders" efficiently crawl and index your site.Off
Building your site's authority and reputation. This is usually done by earning trustworthy links from other websites (backlinks).Local SEO: Optimizing your web presence so users in your vicinity can easily find your business. It involves managing local listings and your Google Business Profile to appear for location-specific searches